Keynote Speakers

Callum Skinner

Athlete Lead (Olympic Champion - Team Sprint)
Global Athlete
Callum Skinner - Athlete Lead (Olympic Champion - Team Sprint), Global Athlete

Callum is primarily known for his achievements in the Rio de Janeiro Velodrome when at the 2016 Olympics he claimed a gold, silver medal and an Olympic Record.

After retiring in 2018, Callum is now Lead Athlete for Global Athlete – the athlete-led Movement for positive change in sport -and Head of Athlete Safety at Science in Sport, the first of its kind within the sports nutrition industry. Callum’s role is to see how they can further improve on our already industry leading quality controls. He will also help promote the extensive steps they take in providing a safe product to their athletes. In recent years, Callum has been a prominent voice on anti-doping, featuring on CNN, BBC and delivering a speech on clean sport reform at the White House.

Callum also sits on both the Team GB and U.K. Anti-Doping Athletes Commissions. His skills lie in his knowledge and communication, and his ability to deliver a clear message on a very complicated and serious issue. He is widely considered one of the leading reformist-minded athletes worldwide, and has been a central figure in the recent uprising for athlete-led change to sports governance.

Charlie Marshall

Managing Director
European Club Association
Charlie Marshall - Managing Director, European Club Association

In his role as Managing Director of ECA, Charlie Marshall manages the daily operations of ECA and together with the leadership team works hand in hand with ECA’s members and key stakeholders on a wide range of strategic, commercial and political matters. He joined the organisation in November 2018 with a background of high-level international executive experience at the intersection of sports, media and technology. In his previous role as Chief Operating Officer at Supponor, a sports media-tech companyhe played a transformational role in bringing augmented reality technology to the global sports industry. Prior to that, Charlie spent over a decade in strategy consulting roles across the sports and wider media industry. 

Robin Clarke

SVP International
Endeavor Global Marketing
Robin Clarke - SVP International, Endeavor Global Marketing

Robin Clarke is the SVP International for Endeavor Global Marketing in International marketsBased in London he leads a multi-functional operation across key capabilities including CreativeComms & Influencer, Account management, Experiential/Event marketing and partnerships.  

Robin specializes in working with major brands to maximize their investments in rights and IP through the line; always starting with data driven insights that provide the robust base to build with. He has worked across major events including FIFA World Cup (2006, 10, 14, 18), Olympic Games (2008, 12, 14, 16), Rugby World Cup (2007, 11, 15), Formula One World Championships, UEFA Champions League and the MTV Music Awards. 

Career Highlights include a Cannes Lion Gold for Nissan GT Academy, multiple major awards for Samsung’s 2016 Olympic Games ‘Do What You Can’t’ campaign and building Publicis’ sports and entertainment division from the ground up. Brand experience includes Vodafone, Nissan, Sony, Samsung, Heineken, Gillette, EA Sports, Visa and many more.

Chrissy Fice

Brand Director
Vitality UK
Chrissy Fice - Brand Director, Vitality UK

Chrissy is responsible for the Vitality Group brand strategyadvertising, sport sponsorship and content. Chrissy led the launch of the Vitality brand in 2014, to the current day –where Vitality is helping over a million members enjoy the rewards of a healthier, active lifestyle with Vitality health insurance, life insurance and investment products. 

Andreas Zagklis

Secretary General
Andreas Zagklis - Secretary General , FIBA

Greek national, Andreas Zagklis, 38, joined FIBA in 2016 as Legal Director after having acted for 9 years as its external legal advisor. 

He received his under– and post-graduate degrees from the Law School of the University of Athens while he spent two semesters as visiting student at the Universities of Salamanca (Spain) and Western Ontario (Canada) respectively. 

He also completed the postgraduate programme on Olympic Studies at the International Olympic Academy. Most recentlyhe attended the Leadership in Corporate Counsel programme at the Harvard Law School (USA). 

In his professional career, Mr Zagklis advised basketball players, coaches and clubs and acted as assistant to the Court of Arbitration for Sport in three Olympic Games (2004, 2006, 2008). He practiced next to the pioneer sports lawyers Pantelis Dedes (Greece, 2004-2008) and Dirk-Reiner Martens (Germany, 2008-2016), before his appointment to head the FIBA Legal Department. 

He was instrumental in the growth of the Basketball Arbitral Tribunal (BAT), supervising more than 1,000 basketball-related cases, as well as in the governance changes adopted by the extraordinary FIBA Congress in 2014. 

He has published numerous scientific articles in the areas of good governance, dispute resolution and commercial rights in sports. He also frequently lectures on management of sporting events and sports law at the Universities of Neuchâtel and Zurich in Switzerland. 

Mr Zagklis was a basketball player, coach and administrator in Greece. 

Jon Ridgeon

World Athletics (IAAF)
Jon Ridgeon - CEO, World Athletics (IAAF)

Following a career as an international track & field athlete, that culminated in a World championship silver medal in 1987 and representing GB at two Olympic Games, Jon moved into a dual career in broadcasting and sports marketing.  

In 1998, Jon was a founding partner of International Sports Marketing agency Fast Track, where he held a range of roles, including CEO 

When Jon left Fast Track in 2012, he became a Director of Achieve Events, where he helped build the mass participation events business to the point of acquisition by Virgin. He also became a Director of the 2018 European Sports Championships, where he helped create a ground breaking new multi-sport championship event.  

In 2016, Jon founded CSM Active and become Executive Chairman of the businesswhich was focused on creating active lifestyle mass participation events. 

From March 1st 2019Jon took up the role of CEO at World Athletics (IAAF). 

Timo Lumme

Managing Director
IOC Television & Marketing Services
Timo Lumme - Managing Director, IOC Television & Marketing Services

Timo Lumme is the Managing Director of IOC Television & Marketing Services, the marketing department of the International
Olympic Committee (IOC).

As Managing Director, Timo is responsible for the sale of all broadcast rights to the Olympic Games, the negotiation and sale of Worldwide Olympic Partnerships as well as the management of the IOC’s global sponsorship programme known as TOP. His responsibilities include the development and implementation of the IOC’s strategic marketing plan and oversight of Olympic marketing programmes worldwide.

Timo joined the IOC in 2004 from ESPN where he worked as Vice President Europe, Middle East and Africa (EMEA) since 2001. He combines a strong background in the worlds of marketing and broadcast with Olympic Games experience. He started his career in 1988 with the International Management Group (IMG) where he held marketing and management positions in London, Paris and Milan. Specific Olympic Games work includes the 1992 Albertville and 1994 Lillehammer Olympic Winter Games.

Other achievements include three years at Nike as European Sports Marketing Director, negotiating and overseeing commercial sponsorship arrangements with over 1,000 athletes, teams, events and federations. He also worked in new media for Quokka Sports, including as general manager for, complementing NBC’s coverage of the Sydney 2000 and Salt Lake City 2002 Olympic Games.

A qualified lawyer from the London firm of Slaughter and May, Lumme speaks five languages (Finnish, English, French, Italian and German).

Andrew Hampel

Legends International
Andrew Hampel - President, Legends International

Andrew Hampel is President of Legends International. He is responsible for leading all business ventures for Legends outside North America. He also oversees the expansion of Legends initiatives in the region across sports and other properties.

Since joining Legends in 2016, Hampel has assembled a senior team of industry experts who deliver market-leading expertise across all of the key Legends verticals to current clients and partners in the region. He leads the relationships with prestigious clients such as the All England Club in Wimbledon, The RFU at Twickenham, Real Madrid and FC Barcelona.

Earlier in his career, Hampel spent more than two decades at IMG, progressing to senior management as well as the main board of the company and having responsibility for all IMG’s sports-related activity in EMEA. Hampel led the team that was responsible for the Wembley transaction, which resulted in the IMG sales team delivering in excess of £600m of premium hospitality revenues at the new stadium.

Hampel attended Cambridge University where he received a BA Hons and LLM. While at Cambridge, he played on the Rugby team and won a prestigious ‘Rugby ‘Blue.’

Garry Cook

Executive Chairman
Garry Cook - Executive Chairman, Gfinity

Garry was appointed Gfinity plc Executive Chairman in May 2018. He brings to the esports industry extensive experience gained from leading global businesses in the sports, media and entertainment sectors.   

Prior to joining Gfinity, Garry held a number of high-profile leadership roles including Chief Global Brand Officer for the mixed martial arts organisation the Ultimate Fighting Championship (‘UFC’) where worldwide consumer growth and engagement was driven under his leadership. UFC was sold in 2016 to a consortium led by WME-IMG for a reported $4 billion. Prior to joining UFC Garry was CEO for Manchester City Football Club following a successful period as President of Nike Inc’s ‘Jordan Brand’. 

Steve Davis

Fanatics International
Steve Davis - President, Fanatics International

Steve Davis is President of Fanatics International business and oversees the vast, rapidly growing global network of Fanatics partners and properties across the world, including many of the world’s top football clubs. A seasoned e-commerce and branding executive with a deep understanding of the global retail landscape, Steve is tasked with creating a sophisticated multichannel commerce and on-demand manufacturing platform that provides sports brands and teams across the world access to the largest and most timely merchandise assortment that Fanatics designs, makes and sells. The agile, international supply chain that Steve and his team is building helps Fanatics’ partners create a better way to service the increasingly real-time demand of their global fan bases regardless of how or where they want to shop – online, on mobile, at games or at some of the world’s biggest sporting events.

Throughout the course of his career, Steve has strategically navigated the evolving retail markets both in North America and abroad, having most recently served as the CEO of leading digital fast-fashion retailer Rue La La, where he used a mobile-first approach to grow the business. Prior to Rue La La, Davis was headquartered in Spain overseeing the global operations for GSI Commerce, a leading e-commerce and marketing solutions company that was acquired by eBay in 2011.

Panelist Speakers

Tony Singh

Chief Commercial Officer
England and Wales Cricket Board
Tony Singh - Chief Commercial Officer, England and Wales Cricket Board

Tony joined ECB as Chief Commercial Officer in April 2019 from BT, where he was Content and Business Development DirectorBased at Lord’she oversees all ECB revenue generation and its key commercial relationships as well as digital, marketing and other customer-facing activities. 

Previously, Tony played a leading role in BT TV and BT Sport’s growth over the past five years. He led the team distributing BT Sport to other platformsincluding the broadcaster’s cross-supply content deal with Sky and its partnership with YouTube to grow the reach of UEFA’s finals amongst young audiences in particular. He also ran the BT Sport advertising business, overseeing a more than doubling of revenue, notably through the deployment of the UK’s first live Digital Advertising Insertion solution. Tony had end to end responsibility for entertainment content at BT, covering strategynegotiationoperations and editorial, and BT’s relationships with Netflix, Amazon and all major Hollywood studios. During his time at BT, Tony contracted over £3billion of deal value. 

Before joining BT in 2014, he held senior management positions with the consumer marketing platform, Nectar, and the BBC’s Commercial Agency, having started his career in sports digital media. As a strategy consultant for Spectrum, Tony ran projects for many of the world’s leading sports and media businesses including UEFA, Vodafone, BBC WorldwideDiscovery Networks, Astro and ITV. 

Stefan Kuerten

Executive Director
Eurovision Sport
Stefan Kuerten - Executive Director, Eurovision Sport

Stefan started his broadcast career at German National Public Television Broadcaster ZDF in 1989 as a personal advisor to the editor-in-chief during the democratization process in Eastern Europe and German unification. In 1992 he became Head of International Programme Affairs. From 1996-2001 he was Controller Sports Rights. In 1998 he was elected as theEBU Sports Committee Chairman.

Stefan Kuerten started his career at the EBU in 2001 as Director of Eurovision Operations, responsible for the EBU’s business strategy and activities. Under his responsibility, the EBU developed its business strategy and commercialization of the EBU`s operational arm EUROVISION and positioned it as a global provider for technical broadcast transmission solutions for all international top events in news and sports with subsidiaries in Europe, USA and Asia.

Under his current responsibility as the Executive Director at Eurovision Sport, the EBU has managed to secure mayor sports rights for member territories including Football WC until WC 22, World- and European Championships on major summer (cycling, athletics, swimming etc.) and winter sports (biathlon, ski world cups, figure skating etc.) - holding more than 35 contracts with more than 30 international sports federations. Years of experience have amounted to profound understanding of the media sports market in Europe and worldwide.

Jolie Roberts

Head of US Sports Partnerships & Content Development
Jolie Roberts - Dailymotion, Head of US Sports Partnerships & Content Development

Sarah Lewis, OBE

Secretary General
International Ski Federation (FIS)
Sarah Lewis, OBE - Secretary General, International Ski Federation (FIS)

Sarah Lewis has been involved with skiing on both a competitive and administrative level for over 30 yearsShe was a member of the British Alpine Ski Team from 1982-1988 and competed in the 1987 FIS Alpine World Ski Championships and 1988 Olympic Winter Games, as well as many international FIS competitions including World Cup and Continental Cups. 

Sarah began working for FIS in 1994 and for four years served as Co-ordinator for the Continental Cups covering the series in Europe, North America, Far East, South America and Australia New ZealandShe became FIS Director in 1998, before being appointed Secretary General by the FIS Council at its meeting in Melbourne in 2000. 

She currently serves as the Secretary General of the Association of International Olympic Winter Sports Federations (AIOWF) and is a member of the IOC Olympic Programme Commission, Beijing 2022 Olympic Winter Games and Lausanne 2020 Youth Olympic Games IOC Coordination Commissions. At the 2008 Olympic Games in Beijing (CHN) she chaired the World Anti-Doping Agency Independent Observers. 

Sarah was appointed Officer of the Order of the British Empire (OBE) for her services to sport by Her Majesty The Queen in the New Year Honours List for 2018. 


Michael G. Cole

European Tour & Ryder Cup Europe
Michael G. Cole - CTO, European Tour & Ryder Cup Europe

Michael was appointed as CTO for the PGA European Tour in November 2017and sits on the Executive Leadership Team. His responsibility extends across Business SystemsIT and Digital InfrastructureData Management and Scoring Systems, and includes the Official World Golf Rankings. His most recent accomplishment with the European Tour was the delivery of the technology infrastructure for the worldrenowned Ryder Cup 2018 in Paris.  

Prior to joining the European Tour, Michael was the London 2012 Marketing and Communications Director for BT Global Services, where he was responsible for their award-winning Olympic and Paralympic Games technology and marketing campaign worldwide.  

From there he went on in a consultative role to advise Organising Committees and technology sponsors for the Olympic Games, including Rio2016, Pyeongchang 2018 and Tokyo2020, as well as the 2019 Pan American Games in Lima, Peru.  

Michael has worked extensively within the sports sector since 2007, and with over 25 years of experience in the technology industry, remains a regular speaker at international sporting conferences as a global thought-leader discussing the impact of technology and commercial programmes on major sporting events 

Michael is a former member of the Paralympics Ireland commercial advisory boardremains a member on the executive board of UK Government’s Department for International Trade Global Sports Advisory Council and business adviser to StreetGames, a British-based sports charity.  

Murray Barnett

Head of Global Sponsorship & Commercial Partnerships
Formula 1
Murray Barnett - Head of Global Sponsorship & Commercial Partnerships, Formula 1

Murray is a Sports Marketing professional with over 20 years’ experience in Media, Marketing & Sponsorship worldwide. Starting his career at a couple of International Pay TV operations, Murray transitioned into sports working for broadcasters, agencies and sporting bodies. He was worked on some of the biggest sporting brands including ATP, FIFA, NBA, ESPN and Rugby World Cup. When Liberty acquired F1, Murray was one of the new team and is responsible for sponsorship and commercial partnerships 

Starting out in Italy and Hungary with Orbit and Nethold respectively, Murray worked on two international TV start-ups in marketing, sales and programming capacities. Upon leaving Hungary, he was employed by NBA Europe to manage marketing partnerships & programme development with NBA Broadcast partners. From there he was headhunted by ISL to manage TV accounts for FIBA basketball and Fina swimming. Amongst ISL TV’s sales portfolio were also IAAF, FIFA and ATP Tennis which Murray sold across a number of European territories.

From there, he was asked to join ESPN to launch their European TV Sales operations which included 3 channel brands and over 10,000 hours of content sales. Murray was also part of the launch team for ESPN UK which broadcast English Premier League, Rugby and US Sports for four seasons.

After 11 years at ESPN, Murray was recruited for the role of Chief Commercial Officer at World Rugby, the governing body for the sport. His many responsibilities include all TV sales, content development, sponsorship & commercial agreements, licensing and hospitality.

Following the change of ownership at F1, Murray was asked to join the management team as Director of Global Sponsorship & Commercial Partnerships tasked with developing and growing commercial opportunities for partners within F1. 


Paul Samuels

Executive Vice President, Global Partnerships
Paul Samuels - Executive Vice President, Global Partnerships, AEG

Paul Samuels joined AEG Europe in November 2007. In his role as Executive Vice President for Global Partnerships, he is responsible for overseeing all Sponsorship Sales, Partnership Activation & Premium Seating across all AEG assets internationally, outside of the US.  

Paul joined O2 in 2001 and has been involved with The O2 since 2004, when he negotiated the naming rights for the venue as Head of Sponsorship at O2, a position he held for six years. Under his role at O2, Paul was also the major broker in sponsorship deals with Arsenal FC and the England Rugby Team. 

Iis Paul’s creative negotiation of The O2 naming rights partnership that will be his legacy at O2. The partnership re-defined the traditional corporate sponsorship as a huge customer engagement opportunity and it continues to deliver ROI for O2 and AEG twelve years on. This year, The O2 was voted the Best UK Sponsorship of the past 25 years, via a public vote at the UK Sponsorship Awards 2019 

Paul left O2 in 2006, after being selected as American-owned The Bonham Group’s CEO for Europe at just 30, subsequently overseeing the sale of the company to AEG Europe in 2007, where he has remained ever since.  

In his current role at AEG, he oversees a team of 100 people across Europe, Asia, South America, and Australiarunning the Global Partnerships team for AEG’s assets including sports teams, venues and festivals and works with some of the world’s largest brands including O2, Sky, Barclaycard, American ExpressCoca Cola, Heineken, Accor Hotels and ABInbev. The team oversees all sponsorship sales, partnership activation and premium seating.   

Paul sits on the fundraising committee for Nordoff Robbins Music Therapy and their Silver Clef Awards committee. In 2019, Paul won the acclaimed Entertainment “Sponsorship Champion Award” at the UK Sponsorship Awards, recognising his status as a leader within the field of global sponsorships & partnerships.  

Guillaume Sabran

Head of Sponsorship and Licensing
Guillaume Sabran - Head of Sponsorship and Licensing, UEFA

Guillaume Sabran joined UEFA in 2005. He is the Head of Sponsorship & Licensing and is responsible for overseeing all sponsorship and licensing activities across UEFA’s Club and National Team competitions. He is also in charge of maximising interest in all UEFA Club & National Team competitions by developing appropriate sponsorship & licensing strategies, monitoring their implementation to the highest standards and enhancing the equity of the competitions.

His responsibilities include the development and implementation of UEFA’s commercial strategy, the management of UEFA’s marketing agencies, sales, account management and partnership activation.

Prior to joining UEFA, he worked for FIFA and managed key sponsorship accounts in the marketing department for the 2002 and 2006 FIFA World Cups.

Guillaume has also worked for the sports marketing agency ISL, looking after their digital marketing assets, the PR agency Ogilvy and the ski brand Salomon as part of their international marketing department.

Panelist Speakers

Keith Harris

Deputy Chairman
Everton FC
Keith Harris - Deputy Chairman, Everton FC

Following eight years at Morgan Grenfell in London and New York, where he was President of Morgan Grenfell Inc., he was recruited to become Managing Director and Head of International Corporate Finance at Drexel Burnham Lambert, he later became head of Apax Partners Corporate Finance Ltd., and, in 1994, was appointed Chief Executive of HSBC Investment Bank plc. During his tenure, HSBC advised a number of football companies, most notably Manchester United.

In 1999, Keith left HSBC to pursue a number of interests as chairman or non-executive director of a range of public and private companies including Halfords plc. From August 2000 to August 2002 Keith served as Chairman of the Football League. He was director of Wembley National Stadium from 2001-2007 (raising £450 million to build the new stadium). In July 2003 he became Executive Chairman of Seymour Pierce Holdings Limited upon its acquisition from Investment Management Holdings Plc.

Internationally renowned as the “Football Dealmaker”, Keith has advised both Premiership and Championship Clubs in recent times, including Chelsea Football Club on the sale to Roman Abramovich and Randy Lerner on the acquisition of Aston Villa.

In 2016, Keith was appointed as Deputy Chairman at Everton FC.

Majid Ishaq

Managing Director
Rothschild & Co
Majid Ishaq - Managing Director, Rothschild & Co

Majid Ishaq is a Partner and Managing Director at Rothschild & Co in London with over 25 years’ experience and leads the firm’s global Sports Advisory business. 

Majid has advised on transactions across numerous sports including football, rugby, tennis, NBA, horse racing and Formula One. 

Notable transactions include advising on takeovers involving Manchester United, Liverpool, Arsenal, AS Roma, Inter Milan, AC Milan and Atlético Madrid, the debt raising for the Emirates stadium and the new Tottenham Hotspur Stadium, Premier Rugby on their minority sale to CVC, advising AELTC (All England Lawn Tennis Club i.e. ‘Wimbledon’) on multiple transactions and advising the FA in relation to Wembley Stadium. 

Alban Dechelotte

Head of Sponsorship & Business Development EU Esport
Riot Games
Alban Dechelotte - Head of Sponsorship & Business Development EU Esport, Riot Games

Alban Dechelotte is the Head of Esports Sponsorships and Business Development in Europe for Riot Games. Prior to his current role Alban lead the Gaming and Esports agenda at the Coca-Cola Company. During his 5 year tenure at the Atlanta based company he led award winning campaigns that included the 2013 Coca-Cola Zero partnership with PlayStation Europe, the 2014 partnership with Ubisoft Just Dance to promote active healthy living, the 2014 rule breaking global partnership with Riot Games, and Coca-Cola’s 2017 signing of the first virtual athlete Alex Hunter from the EA Sports FIFA franchise. 

Prior to Coca-Cola, Alban spent 10 years on the agency side at Havas Sports & Entertainment on clients such as adidas, Hyundai, Sparkasse, Lacoste, Europcar, Unilever and Louis Vuitton. Through his professional career Alban has accumulated extensive experience developing partnerships in the United States, China, Egypt, Germany and France.  

Alban studied international business, sports and marketing in France at the ESSEC Business School and in Germany at Fachhochschule Dortmund. Alban is a passionate player of League of Legends, a former underage international rugby player and sources inspiration from street art and scuba diving in the summer.  

Nicolas Besombes

Esport advisor
Global Association of International Sports Federations
Nicolas Besombes - Esport advisor, Global Association of International Sports Federations

Associate professor in Sport Sciences at Paris Descartes University, Nicolas Besombes‘ work focuses on esportsFrom a sports sociology perspective, his research is mostly focused on (i) the socio-technical analysis of players’ physical involvement and motor skills in esports, (ii) the institutionalization and sportization processes of competitive videogaming, and (iii) the esports social challenges, which include good practices, sustainabilitydiversity and inclusion. He cofounded in parallel the French Speaking Association for Esports Research and Studies (AREFE) in June 2018. Since May 2018, he advises GAISF about the Olympic Movement’s esports long term strategy and has been collaborating with many French National Sports Federations and Organizations (pro and am) to help them to understand the esports ecosystem and industrySince June 2017, he also is the vice-president of the French Esports Association (France Esports) and was formerly a basketball player, referee and coach. 

Ralf Reichert

ESL / Turtle Entertainment
Ralf Reichert - CEO, ESL / Turtle Entertainment

Ralf has grown up loving to compete. In video games, football or any other sport. While still going to university he joined forces with his brothers and friends and founded the now world-renowned clan, SK Gaming. Making a name of himself in the community he came across a group of young entrepreneurs from Cologne with whom he founded and grew ESL to the largest esports company in the world. Ralf’s belief that video games as the most exciting entertainment medium available today. Esports as its competitive sports arm is changing society, inspires the company vision and continues driving it further. 

Sally Horrox

Managing Partner
Y Sport
Sally Horrox - Managing Partner, Y Sport

Sally Horrox is an expert in the Professional and Commercial development of Women’s Sport. She has a proven track record in sports strategy, and the commercial and professional development of sport having worked in senior consulting roles with both the FA and England Netball.

With a legal background and strong commercial acumen, Sally brings unique insight and knowledge of how sport works.


Kelly Simmons, MBE

FA Director of the Women's Professional Game
The Football Association
Kelly Simmons, MBE - FA Director of the Women's Professional Game, The Football Association

Kelly Simmons, MBE took up the new role of Director of the Women’s Professional Game in September 2018 to help deliver and transform professional women’s football in England.  She oversees The FA Women’s Super League, FA Women’s Championship, FA Women’s National League and the Women’s Pyramid of Football. 

She was previously The FA Director of Participation and Development, overseeing the implementation of a £200m four year investment programme into children’s and grassroots football. 

Kelly was awarded an MBE in 2002 for Services to Football and received the BT Sports Industry Award for ‘Leadership in Sport’ in 2016. 

Russell James

Digital Engagement Director
English Football Association (FA)
Russell James - Digital Engagement Director, English Football Association (FA)

Russell James is the Digital Engagement Director at The English Football Association, the governing body of Football in England.  

Having previously led the Marketing function he stepped into a newly formed role to lead the development of the organisations digital programme building direct relationships with the fans, grassroots volunteers and players in the game.   The work so far has involved the development of a single customer database and a step-change of The FA’s digital platform to directly support engagement in the game across both Men’s and Women’s football from elite to grassroots.  The future potential of OTT, wearables and how technology innovation will shape the football experience for all is also a key part of his focus. 

Russell joined The FA in 2014 following 10 years at Procter & Gamble in Europe building both the Olay and Head & Shoulders brands,  and 3 years at Hilton Worldwide growing their luxury brand portfolio across EMEA. 

Panelist Speakers

Peter Leible

Head of Global Audiovisual Rights
Bundesliga International
Peter Leible - Head of Global Audiovisual Rights, Bundesliga International

A qualified lawyer, Peter Leible has over 20 years of experience in marketing, media and sports – with a special interest in football. Peter was appointed Head of Global Audovisual Rights for Bundesliga International in 2018 having led the organisation’s Asia office in Singapore since its opening in 2012. Preceding his move to the Bundesliga, Peter was the Asia-Pacific Managing Director for MP & Silva in Singapore. This followed time with Sportsman Media Group as their Director of Business Development and as TSV 1860 Munich’s Marketing and Sponsorship Director 

Bhavesh Patel

Global Digital Director
Bhavesh Patel - Global Digital Director, beIN MEDIA GROUP

Bhavesh Patel is the Global Digital Director of beIN MEDIA GROUP, the leading independent global media group and one of the foremost sports and entertainment networks in the world. 

Bhavesh, who is based in Paris, is responsible for finding the latest and best ways of delivering beIN’s unrivalled array of entertainment, live sport and major international events to customers and followers across the world. He is currently building beIN’s next generation global OTT platform, as well as driving innovation across the group. 

Before this role with beIN, Bhavesh was an OTT advisor for CBS All-Access International and Verizon Go90; headed up Betfair’s US horserace and casino wagering business; and led the launch of FOX Soccer Match Pass and NBA International League Pass. 

Matteo Mammì

Senior Advisor
Mediapro Italy
Matteo Mammì - Senior Advisor, Mediapro Italy

Matteo Mammì is a senior executive with more than 18 years’ experience in Sports, Media and Telecommunication industries.

He is currently Senior Advisor for Mediapro Italy, after having left Sky Italia (the leading Pay Television in Italy) from January the 1st 2019 where he performed a Senior Role for 8 Years running Sport Rights, Production and Programming. Before Sky He worked for IMG as VP Italy, Greece, Cryprus and Malta.

Matteo’s areas of expertise include:

  • Television: programming, rights acquisition and sales, Talent management, production and operations, general management, strategy
  • Football and Sports: marketing, media rights acquisitions and sales, sponsorship sales and activation, talents representation, TV production, events organization, corporate hospitality programs, ticketing, digital development and activation.
  • Telecommunication: marketing, innovation services, content development

Michael Flynn

Michael Flynn - CEO, DataPowa

Michael Flynn conceived and produced the POWA  index for Rights Holders and Sponsors after seeing first hand the difficulties in the sports sponsorship sector and identified a  solution via data science and artificial intelligence. Michael has over 30 years of sponsorship & marketing experienceincluding  20 years’ in digital marketing. He was responsible for Bass Brewers’ multi-award winning Carling Premiership sponsorship prior  to heading up digital marketing agency Fast  Web Media. Here he won numerous awards from BIMA, The Digitals, the European Search  Awards, New Media Age, Revolution and the  UK Search Awards for clients including the Premier League, Bravissimo, Carling and Coors Light as well as awards for FWM’s own  revolutionary technologyweatherFIT, and a personal award for North West Entrepreneur of the Year 2014. 

Phil Lines

Global Sports Media Consultant
Nootka Limited
Phil Lines - Global Sports Media Consultant, Nootka Limited

Phil has been in the sports industry for over 40 years. He has worked for leading sports organizations such as the Premier League, for major broadcasters including BBC and ITV, for top American agency, CAA, and French media group Lagardere. For the past five years he has run his own successful consultancy, with clients including FIFA, UEFA,  the Football Association, the Football League, the Asian Football Confederation (AFC) and the Rugby Football Union. His key area of expertise has been value growth in the sale of sports media rights as well as strategic consultancy. 

Gareth Balch

Two Circles
Gareth Balch - CEO, Two Circles

Gareth co-founded Two Circles, the award-winning data-driven sports marketing agency, in 2011. 

Using a technology-driven, service-led offering, Two Circles helps its clients improve customer experience, increase revenue and enhance their partner proposition.  

The business today employs just under 200 people across four offices worldwide – and works with over 100 sports rights-holders including the NFL, Premier League and UEFA.  

Previous to Two Circles Gareth worked at Manchester City, where he led a number of commercial projects focusing on driving commercial growth in support of the club’s vision of becoming the successful and sustainable football club of the future. 

Tom Jones

Senior Principal
Tom Jones - Senior Principal, Populous

Tom is a Senior Principal in the London office of Populous and has a keen interest in how sports and entertainment buildings and events can enhance cities and communities. He has a great passion for sport and has been able to use this in the design and delivery of a number of high-profile projects around the world, including the Emirates Stadium for Arsenal FC and the Olympic Stadium for the London 2012 Olympic Games.  Most recently, Tom led the design team as Project Architect for the 62,062-seat Tottenham Hotspur Stadium. 

Anouk Mertens

Eleven Sports Group
Anouk Mertens - Eleven Sports Group, COO

Anouk was appointed as COO of the Eleven Sports Group in November 2018 after establishing and growing Eleven’s Belgian business as Managing Director, turning it profitable in under three years. Anouk started her career at Telenet in 2005 where she managed the rebranding of the group’s premium movies and sports channels. She was also responsible for the launch of Telenet’s on demand services.

In December 2006 she was appointed VP Television and became responsible for overseeing the development, implementation and strategy of TV Services at Telenet, including their owned television stations, products and services. In 2012 Anouk joined Sanoma Media, responsible for all tv, radio, and digital development of the company.

Nic Couchman

Charles Russell Speechlys
Nic Couchman - Partner, Charles Russell Speechlys

Nic is a sports business specialist and rights lawyer, and a well-known figure in the UK sports business, he has very extensive experience in developing and implementing commercial rights programs and strategies for a large number of sports, events, investors, sponsors and sports businesses. Nic has worked in over 25 sports

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