Debate driven by exclusive fan insight

Our concept is a first for a conference of this type. The Sports Decision Makers Summit series will be driven by the findings of an exclusive research programme, which will survey 10,000 sports fans across the world’s biggest sports markets. The research will provide unique insight into fans’ opinions, preferences and attitudes on a range of issues key to the future of the sports business.

By identifying real issues and opportunities, it will inform our discussions and debate and deliver real value measured in actionable business intelligence.

Exclusive Research Programme

Topics covered by Research Programme


  • How does the stadium experience compete with TV?
  • Maximising the value of the stadium asset.


  • How to make sponsorship pay in a changed media and commercial environment.
  • Rethinking the value of athlete endorsement.


  • How sport is consumed and what will fans pay for.
  • Second screen and social media – Creating value to generate revenue.
  • Content availability and piracy – In an OTT world, is profit being sacrificed for outdated principle?


  • Complement or competition: Is sport’s ‘ can’t beat them so join them’ attitude to esports healthy and
    financially productive in the long run?


  • Fan attitudes to betting and its financial and cultural impact on sport.


  • High profile sports investors deliver an assessment of the market and how prevailing trends, conditions
    and opportunities shape their decisions.


  • From tickets sales to merchandise and premium event packages, every club and promoter needs to create
    a sales funnel which draws in new fans and enables them to sell new products and services to
    established fans. Our research provides the basis for discussion on what works and what falls flat among
    a generation of fans bombarded by multi-media sales messages.


  • With numerous referenda suggesting the public is disenchanted with the awarding and
    funding of major sports events around the world, our survey is designed to identify what is driving negative
    sentiment to fuel a discussion of the steps that can be taken to create a more healthy bidding
    and hosting environment.

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